Business / Marketing Strategy:

• Business definition / redefinition 
• Key issue identification and analysis 
• Strategy planning / Marketing Plan development
• Marketing Mix Strategy / Activities generation
• KPI / Measurement design

Consumer / Customer Understanding:

• Consumer & Customer Insight 
• Business discriminator mining
  and articulation 
• Positioning Discovery and Alignment (PDA)

BRANDING:

• Building brilliant brands
• Reimagining Your Offer (RYO)

Advertising:

• Developing creative briefs
• Advertising idea identification and development
• Creative judgement & evaluation
• Building effective agency relationships

Innovation:

• Developing New Products and Services
• R&D mining 

• Funnel structure and implementation