Enrich your capabilities as a new or seasoned business manager.

Marketing Excellence:

  • Marketing training for new hires
  • Marketing 101 for non-marketers
  • Advanced marketing skills

Business / Marketing Strategy:

  • Business definition / redefinition 
  • Key issue identification and analysis 
  • Strategy planning / Marketing Plan development
  • Marketing Mix Strategy / Activities generation
  • KPI / Measurement design

Consumer / Customer Understanding:

  • Consumer & Customer Insight 
  • Business discriminator mining and articulation 
  • Positioning Discovery and Alignment (PDA)

Branding:

  • Building brilliant brands
  • Reimagining Your Offer (RYO)

Advertising:

  • Developing creative briefs
  • Advertising idea identification and development
  • Creative judgement & evaluation
  • Building effective agency relationships

Innovation:

  • Developing New Products and Services
  • R&D mining 
  • Funnel structure and implementation
 

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